Event · MC

Markets & Consumer Strategy

You look at how customers behave and decide how a business should price and sell to them.

Practice case Register

Good fit if: You notice why people buy what they buy.
Regionals: February 22, 2027 · online
Nationals: March 27, 2027 · online
Entry: $25 per student · nonrefundable

Topics

What it covers

Segmentation
Demand analysis
Pricing
Positioning
Customer behavior
Experimentation
Channels
Brand and customer economics

You will not design ads or make social media posts. Every question is about what customers will do.

Format

The two rounds

Regionals

Questions about customer groups, pricing, and where to sell, using survey and sales data we give you.

Online and timed, on February 22, 2027.

Nationals

You get a market case, recommend a pricing or sales decision, and defend it with the customer data.

March 27, 2027.

Sample question

What a question looks like

A coffee roaster sells the same beans online, in grocery stores, and in its own café. You get margin, volume, and repeat purchases for each, plus a survey of why customers chose each one. Where should the next marketing dollar go? What would change your mind?

What a good answer does

A good answer compares the three by profit per customer and not by volume. It uses the survey to explain why repeat purchases differ and says what would change the answer.

Practice

Get ready

2026–27